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I don't trust 4 and 5 star reviews, and read the 1-star reviews with a jaundiced eye. Too many authors game the reviews, even going so far as to create alter-egos for themselves to give themselves 5 star reviews. And too many authors go on "competitor's" books and give them 1-star reviews.
I admit, I buy mostly based on trusted review sites, not on customer reviewers at places like Amazon or even Goodreads.
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