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Originally Posted by HarryT
Any idea why it's not been implemented in the US thus far? I don't think it's the doing of MasterCard or Visa, since both of those are chip and pin elsewhere.
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Lack of desire to do so, is my guess. No one wants to be the first one to do it, and lose a very large number of customers who prefer to have lesser security on their cards, rather than be inconvenienced by making the card impossible to use if they lose it.