I have Hellmark as my web "identity", because many places have restrictions on namelength, and type of characters used, so it is easier to have that than my actual name. However, I fully associate myself with being Hellmark. If I state my full name, I give it as Keith Alexander "Hellmark" Brown. I have friends who call me Hellmark or some permutation of.
Now when it comes to other pseudonyms, there are other logical reasons. I've known people who've done it, just so they could have some personal private time. Yeah it is hiding, but sometimes it is better to hide from preconceptions and let people get to know the real you rather than the you they expect. Plus you can just enjoy your life, as any other normal person would, without people keep going "OMG! YOU'RE YOU!"
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