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an ebook is fundamentally different from a paper book in that the content is dissociated from the container, and it can be delivered via a computer, a dedicated device, a telephone, etc. HOWEVER with few exceptions (and there i mean things like art books) the container is secondary or even irrelevant, yet paradoxically a significant source of costs to the publisher which are then passed along to the consumer.
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How on earth is the content dissociated from the container? The container, and therefore the content--which in the case of ebooks is as a matter of plain fact absolutely undissociable from the container--is an electronic file that, if unprotected, can be reproduced, altered and reproduced, corrupted and reproduced, for any reason or no reason, by anybody anywhere.