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My upper limit is 3.99, and that's for some previously out-of-print stuff that I haven't read in forever. I think I have bought two books at full price: Christopher Paolini's Inheritance, which was a gift for my husband, and Mortality Bridge by Stephen Boyett, which was really hard to find. I think the hardback was $40? At $9.99 I felt like I was getting a good deal on a book I really wanted.
I know a lot of books I like are $7.99 for both the ebook and the paperback, but Amazon lets me buy paperbacks at four-for-three. Then I can turn around and re-sell them when I'm finished. So I don't see a reason to buy the ebooks at that price.
I almost never outright buy books unless they are at a reduced price that will expire before I get another gift card. I splurge on my birthday and Christmas, and the rest of the year I use the gift cards I get from Swagbucks, taking surveys, etc.
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