MobileRead Forums - View Single Post - Author dumps money from plane in publicity stunt

Bob Russell · 06-01-2008, 11:00 AM

Authors will do just about anything to get their work known. After all, if no one knows about your book, then no one will read or buy it. That's why so many authors and publishers are finding success by giving away free e-books. The name of the game is exposure.

Well, one unusual author, Tung Desem Waringin, has decided to take a new approach to publicity by dumping dropping over $10,000 (100 million rupiah) from an airplane while circling eight times over a soccer field in Serang, Indonesia. That's a lot of money when many Indonesians live on less than two dollars a day.

He was not allowed to do the event over the larger city of Jakarta for fear of chaos. But he is no stranger to publicity. According to CNN, "Three years ago, the 42-year-old motivational speaker rode a horse along Jakarta's main streets dressed as one of the country's most celebrated war heroes to launch his first book. The book went on to become a best-seller." Not surprisingly, his new book is called "Marketing Revolution".

Hey Steve Jordan... don't you have a new book coming out soon? If you decide to drop cash from a plane, let me know where -- so I can buy a big net!

06-01-2008, 11:00 AM	#1
Bob Russell Recovering Gadget Addict Posts: 5,381 Karma: 676161 Join Date: May 2004 Location: Pittsburgh, PA Device: iPad	Author dumps money from plane in publicity stunt Authors will do just about anything to get their work known. After all, if no one knows about your book, then no one will read or buy it. That's why so many authors and publishers are finding success by giving away free e-books. The name of the game is exposure. Well, one unusual author, Tung Desem Waringin, has decided to take a new approach to publicity by dumping dropping over $10,000 (100 million rupiah) from an airplane while circling eight times over a soccer field in Serang, Indonesia. That's a lot of money when many Indonesians live on less than two dollars a day. He was not allowed to do the event over the larger city of Jakarta for fear of chaos. But he is no stranger to publicity. According to CNN, "Three years ago, the 42-year-old motivational speaker rode a horse along Jakarta's main streets dressed as one of the country's most celebrated war heroes to launch his first book. The book went on to become a best-seller." Not surprisingly, his new book is called "Marketing Revolution". Hey Steve Jordan... don't you have a new book coming out soon? If you decide to drop cash from a plane, let me know where -- so I can buy a big net!