Correct me if I'm wrong, but this seems to be the real weak spot of eink readers
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Originally Posted by fjtorres
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Is it correct to assume that there is only one manufacturer of eink technology? Compare that to all the companies who have an incentive to be in the LCD manufacturing business for cellphones, televisions, and PCs. Things that almost everyone wants and "need", especially the younger generations.
If the company that manufactures e-ink goes under what is there to replace it? What company or investors will resurrect the technology given that it began losing ground when the primary sellers (Amazon, B&N) started seeing more demand for the color "readers". Given this demand and the fact that Amazon and B&N can make even more money selling apps and videos with the color reader it is fair to assume that their advertising dollars will be spent on promoting these "readers" and putting e-ink readers on the back burner.
I think its fair to say that Amazon's advertising and hype of eink created a much larger market for it than existed prior. My impression is that B&N, to stay in the game against a competitor that has already hurt their business, was forced into selling and promoting an e-ink device also. And if the company that manufactured eink business depends on Amazon's and B&Ns marketing muscle to have enough demand to meet cost then that company is in trouble because Amazon's and B&N profits are no longer tied to their success.