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I like the Alice in Wonderland book. It has some great colors, nice graphics, and just looks cool. This type of thing certainly wouldn't translate to most books, but programming integrated with certain books provides an advantage that traditional books can't touch. This is especially true of any book that tries to teach you something. Just imagine textbooks that include interactive problems, or cookbooks with videos of food preparation, or home improvement books with videos, or a book on card counting at blackjack with an inline game, etc.
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