After the recent announcement, lots of people are wondering.
http://www.futurebook.net/content/do...gital-strategy
Some interesting questions about the intent to sell Sterling (a content *generator*) at a time competitors are gearing up to acquire more exclusive content and about brand awareness and even the whole idea of "exploring" the separation of Nook while at the same time saying it might *not* lead to an actual separation. Which brings back thoughts of last year's "sale" of B&N that ended with nobody willing to buy it and a bridge loan instead.
It may be that B&N is in too deep for strategic planning and are in more of a *tactical* mode and tto busy putting out fires as they errupt without much thought of the bigger picture.
Or maybe, as the article suggests, there simply is no bigger picture-thinking at B&N.
I assume there will be lots of articles like this floating around unto B&N gets around to explaining. Or selling. Or filing Chapter 11.
At least there's something new to chew on for a while.
