Given that there's so little change between the current version of the EB-100 and the Gen3, I'd think it would behoove Bookeen to see if they could *also* offer a version of Boo Reader to the owners of these other devices. Maybe a $79.95 'firmware update' which puts Boo Reader on the STAReBOOK, Explay, Orsio and EB-100??? (I would imagine the older non-vizplex models might require specific modifications to the kernel, but the EB-100 wouldn't.) Bookeen could even choose to license Boo Reader to these companies.
It is my opinion that being forward-thinking in this manner would cause such 'brand loyalty' in the current owners of these other devices that when it came time they decided to upgrade to a new platform, they'd remember this 'goodwill' and choose the latest Cybook model over, say, a Kindle or Astak. It's worked in other industries - but maybe I'm just a naive idiot.
Further,
I'd like to point out that the proliferation of non-interchangeable formats between Sony, Amazon, Bookeen and the like
is a major force behind the development of OpenInkpot.
Clearly, porting Boo Reader to a Sony, Hanlin or a Kindle would be a non-trivial exercise, but it might not be so for the Netronix family of devices. And it's like choosing between MS-DOS/Windows and Apple OS. You can buy any of "these" computers, or you can limit yourself to *this* computer.
Derek