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Originally Posted by fjtorres
The stock market saw this and kneejerked the stock by what? 20%?
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As JJoyce did correctly point out, most of the drop was because B&N revised their earnings projections for 2012 down sharply, and anticipate a loss of $1.10 - $1.40 per share. B&N announced breaking out the Nook business to try and stop the stampede to the exits.
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Originally Posted by fjtorres
As the WIRED article points out, they're looking at a swing of (possibly) as much as a hundred million. They can cover it: nobody is saying B&N is headed for chapter 7.
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I'll say it.
Actually, I foresee more a big reorganization, lots of store closures, a dramatic loss of status, and potential buy-out by another media company. It'll take time, but I also suspect Borders crashed and burned faster than most expected.