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Do you also think the average consumer would prefer locations over screen numbers? Would they understand locations immediately (in a way that they can use and rely on them immediately)?
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I can't speak for everyone... only myself. And the answer is yes; I took to locations immediately. Like a duck after a junebug. No confusion whatsoever (and I'm just a little ol' fiction novel reader). But whatever floats the majority's boat. It won't really be any skin of my back either way. It's just a number that tells me (or someone else) exactly where something is in the text. One works just as good as the other (provided that changing personal user settings doesn't change the page number of what I'm trying to reference, of course)