Since publishers can't choose not to have ebooks of their output made available, the real question they're answering is: do we want to profit from ebooks? I'm surprised at how many say no.
I suspect that there's a second set of lost sales that counterbalances the first - people who will not buy pbooks. In my case, because I don't want to encourage the wrong behaviour. Every time I say "well, it's not available in a sensible way so I guess I'll just kill a few trees" I'm paying someone to do the wrong thing.
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