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Re: obscurity .. yes, that is the problem. Walk into any bookstore and you face an overwhelming choice, and of all the thousands of titles on display there might be 100 to your taste, and half a dozen which would become your favourite books if only you knew about them. We can't take every title in the store down from the shelf and read the first chapter, which is why word of mouth & the internet have become so valuable.
New authors aren't promoted because there's no money in it. Why push a new author onto the front page (or into the front of store) when the publisher is only expecting to sell 3000-4000 copies tops? Makes more sense to put a big name author there and have guaranteed sales 10x or 100x that.
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