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Brick and mortar mind-think is B&N's nemesis. Of course they thought they'd sell more. Labor is a killer in these establishments and they were manning the Nook displays 14 to 16 hours a day through the holidays. I'm sure the expectations on the store managers was ludicrous. This had bad synergy all over it from the beginning. I wish a B&N sales associate would post some of the sales planning literature handed out before the holidays. They are always fun reads.
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