Quote:
Originally Posted by fjtorres
Via MSNBC:
http://bottomline.msnbc.msn.com/_new...-nook-business
No surprise here; the clues were all over for the past six month.
Nook is a billion dollar a year business.
The concern, of course, is that if Nook alone is worth more than the entire B&N as currently consituted, the B&M operation has negative value.
Do note, that they face a "shortfall" of Nook STR sales.
It sold well; they epected and stocked up for more.
Explains where all the refurbs are coming from.
Expect more bargain sales.
I wonder if anybody will step up, ala Rakuten... |
It's also worth underlining how much the 2011
absence of Amazon in the "touch reader" space allowed other players an opportunity build their businesses (Nook Touch, Kobo Touch and, sadly, missed opportunity for the then over-priced Sony PRS series). At least, until November ...
The moment Amazon rounded out their line-up with a Kindle Touch -- B&N felt the impact directly. The Kindle with Special Offers pricing probably did the most damage. Kindle was relentless with very simple mass advertising: the Kindle is wonderful and its $79. The moment someone wonders into Best Buy looking for a Nook and it's drastically more than $79 -- never mind it is more capable -- the sales conversation gets muddied, diverted or lost altogether.