Make sure you press and hold the power button not n for a long time 15 seconds. If you see a flash then it is going to start. After this press if it doesn't start press again for a long press and hope it flashes.
Sometimes it is on without a backlight and takes a long press to turn off.
If no luck call up B&N and they will ship you a new one and you can just return that one after it comes. You could try a store return as well if that is more convenient
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