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I know a few people who bought e-readers thinking they were to e-books what ipod is to music. I know someone who buys a ton of music songs because hey, it's the price of a few Timbits. I know lots of people who were looking into e-readers who chose the one which gives them the easiest access to the library, because the same books, without borrowing them, are out of their reach. I am one of them. My T1 allows me instant access (or being put on a waiting list) to e-books in the same way I borrowed paper books.
People vocalizing about what they find fair is not going to go away.
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I will say that there seems to be a LOT more vocalizing about ebook prices than, say, the price of Starbucks coffee. Indeed, a lot of folks who seem OK with paying $4.99 for a cup of coffee bitch about $9.99 for the price of an ebook! Comes down to priorities, I guess.
You can't compare ebooks to songs. THe proper comparision to an ebook is the album, which costs, guess what,$9.99 -19.99.
The closest equivalent to the song is the short story or longform journalistic article, which Amazon calls "Kindle Singles" and prices at $0.99-2.99.
You can, if you like, fill your ereader with nothing but free and bargain content . In that way the Kindle is like an iPod. It's your choice.
So far as I can tell, Amazon's ebook sales are great, and are rising in tandem to their sales of ereaders, which are also great, according to Amazon.