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Spend some time traveling the world, and you'll find that there are different brand "cultures" in different countries. A company's reputation in one culture can vary wildly from that same company's reputation in another culture. Even when the company's actions have been exactly the same, the context in which those actions occur and the way in which those actions are interpreted can differ. Add to that the fact that companies often do behave differently in different cultures, and there's much more to the issue than we're seeing here.
But yes, in general I've found companies do try to rake in whatever the market will bear. Yay for those who are able to travel and can purchase items across several markets!
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