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Originally Posted by zelda_pinwheel
well, he did specifically mention they were trying to keep the cost reasonable, in the interview. however 1. he couldn't yet be more specific, so "reasonable" could mean anything, and 2. i don't know how international sales would work, at first. i'm sure Hadrien will let us know more details, as soon as he can, if he can take a break from working on feedbooks... 
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Nothing finalized yet, but "reasonable" in this case would mean similar to the other 6" on the market (Sony PRS-505 & Cybook).
Unlike Astak, which basically use a very generic firmware from Netronix (something that I can't imagine releasing in Europe or in the US) based on what I've seen so far, we have dedicated resources working on the firmware and we're building most of it ourselves. As with any other product, price will go down once we reach a certain number of units sold.