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I just bought my first ever stand-up video because I like the way he's doing business.
Where notoriety is concerned, it cuts both ways; Louis CK is getting a bigger publicity boost than Joe Blow, and had more seed capital to put into producing and distributing his own work, but he's also a bigger target for illicit distribution. Rather than go to war with his audience in a DRM arms race, he opted to deal fairly with us and simply ask us to return the favor.
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