Originally Posted by fjtorres
Well, now; that's a pretty broad question.
First thing to keep in mind is that the non-Kindle world is (on-paper) based on ePub.
But not all epubs are created equal.
Kindle ebooks are whatever Amazon says they are.
ePubs? Not that simple.
To speak of ePub, you need to specify between Nook epubs, Apple epubs, Kobo Kepubs, and Adobe ADEPT epubs. DRM-wise, all are incompatible. Stripped of DRM, they are supposed to be all the same but your milleage *will* vary depending on who made them, how, and where you got them.
Second question: where are you looking to sell? Your location will matter.
In some parts of the world, ADOBE Adept is the dominant format in percentage. Simply because the BIG BOYS haven't gotten around to staking a claim. Volume will be low, though, as those are places where ebook reader penetration runs in the low single digits. Total available book catalogs running in the thousands. Nook, for one, is US only, but they claim 29% of that market vs 50-60% for amazon. Kobo has less penetration in the US (maybe 5%) but they are present in most english-speaking countries and are aggressively moving into continental europe.
Is it worth it? Again, overly broad and strictly up to you and what you do.
If you're a US-based author writing in english, the most common approach these day seems to be to work through Amazon KDP and Smashwords. And then sit back and see where your audience shops.
If you're looking for "global" distribution, well, that is going to be trickier... Not sure there is much of an option beyond Amazon and Kobo unless you fancy dealing with a hundred regional vendors.
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