Just a hint:
Sweden: Elks, Astrid Lindgren, Stieg Larsson, blondes, Ingmar Bergman, Volvo, Ikea, Abba, Baltic coastline
Switzerland: Mountains, alphorns, Heidi, banks, chocolate, yodeling, alpine skiing,
watches (contrary to the quip in the Third Man not cuckoo clocks, they are German)
For further information I suggest to look at a map. I would also suggest to look at rankings of global competitiveness, that regularly put Switzerland and Sweden on top:
Switzerland, Singapore and Sweden top the Global Competitiveness Report ranking
http://www.weforum.org/news/us-compe...re-closing-gap
Not too bad for fuddy-duddy, welfare "Old Europe", eh?