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Seems the same as the popups that open a new window on your browser. You don't have to read them but I like to block them anyway.
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No, I'm afraid you're completely mistaken on that. Nothing ever "Pops up" on the Kindle. So there really isn't anything you would even have to ignore.
It's no skin off my back if you don't want it, but it just seems you're a little confused as to how the Special Offers work.