Quote:
Originally Posted by Andrew H.
No, the highest cost is the editing cost. As it is currently for paperbooks. Savings on printing, etc., are 10-20% of the cost.
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Though editing cost is high, I also think that marketing may well be the higher cost. Without a marketing budget, no one will know about the book, and it will get practically no sales. (I am a typical example of an author with good product but no marketing budget, so I sell effectively nothing.)
Of course, major publishers wrap "marketing costs" around a lot of in-place marketing systems for their bulk catalog, especially their big name authors, so that cost will be partially lost in the shuffle... the real price paid for "marketing" is usually nebulous. Individual authors can give a much better idea of what their marketing costs are per book, and those that sell well will probably tell you that their marketing costs aren't insignificant.