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I have reasons for my $6 limit: Baen's ebooks top out at $6, and there are several I know I'd love to read that I haven't bought yet. So that's my comparison point when I see another book--"Do I know I'd love this more than those books I haven't got yet?" The answer's always no. If there weren't a reasonably large pool of $6 ebooks I wanted, I might make the price point more variable.
Nonfiction doesn't have that limit; my current high price for nonfic was $30 for the SJ Games Vorkosigan book. (Gaming manuals = reference works = nonfiction.) I've spent $10-15 on a few things from DriveThruRPG.com.
However, still not dealing with DRM, which cuts me out of most mainstream-published nonfic. That's an occasional real pinch; I can name half a dozen nonfic books I'd love to read, and would be willing to pay for, if they weren't DRM'd. I'm waiting for the used book price to drop to something where I won't mind paying the $4 shipping, and ordering them to chop & scan. (I'd look to checking out the physical books from the library, but recent experiences with hardcovers have taught me that no, I really can't stand reading paper anymore unless it's an art book or a reference work.)
I'm not seeing how this is beneficial to the publishers, but it's certainly their right to set the prices & limits how they want them.
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