I don't think anyone is arguing that he's not well within his legal rights to do what he's doing, Harry. It's just that it seems quite silly (not to mention naive and alienating) on his part to pour water into a tilted pan and then scream bloody murder at gravity when all of the water inevitably ends up at the downhill end.
But screaming can be quite a useful SEO tool, as we've all learned. Even a little
disingenuous screaming will drive traffic to a quite good—but not really globally recognized—author's website.
"The screaming wheel gets the web traffic/attention" and all that.