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Re my experience at Apple:
Usually the kids (as young as 6 or 7) were more tech savvy than their parents. Most kids learn much more from older kids and peers than from their parents.
As a practical matter, quite a few kids younger than 13 were using the service, and I am not aware of Apple actively trying to stop them.
Further, iTunes gift cards work for books, music, apps, video and games - so these kids have great incentives to know how to work the system.
Not all of my customers were wealthy. I had many many parents come in to buy iPhones, iPads and iPod touches (can also read books) for their children who used cash and were obviously not affluent.
Finally, the is a healthy market for quite capable used IOS devices that can do everything a new one will do at greatly reduced prices. In fact, when I update I tend to give my old devices away to local kids (with their parents' permission).
I agree that the current ebook situation for kids is not what it should be. My point is that it is happening now, and it will get better.
Given that anyone can download epub and mobi readers, and that there are scads of free books available in both formats, any kid who wants to read ebooks can.
I think your biggest problem is that, under the current situation, they can't buy OUR books easily. ;}
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