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People can go out and shoot one another too, but that doesn't mean society should not decide to inflict penalties and punishment if they do. Since the advent of copying machines, it has been possible to reproduce and distribute books illegally. New technology has made that easier: if I understand you correctly, this means we should find a new business model and forget about copyright enforcement. Maybe this is a losing battle, but I am sure that if the punishment for illegal copying is severe enough (huge monetary fines, for example) then copyright will continue to mean something. I have seen a similar battle in the world of trademarks, where I spend some of my time: domain names have made trademark enforcement (generally protected by national laws) much harder, but because the price for domain name thieves and even nations can be extremely high, there have been plenty of triumphs. It's certainly a challenge to come up with effective protections, but the idea that technological advances have made enforcement of ip protections difficult if not impossible I do not accept.
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