Quote:
Originally Posted by Steve Jordan
Well, then... to put it bluntly... why do it at all? That model is reversing the role of product and promotional tool, and it makes no sense.
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Current technology is breaking the old model already. The business model for how to make a profit needs to adapt. I don't think anybody really has hit on the right model yet for digital content, but it seems pretty clear that the old model for physical content is becoming obsolete when applied to the digital world. Trying to cling to the old model by fighting technology in order to artificially limit the supply/distribution is never going to work. There is no such thing as an unbreakable DRM that will protect your digital work. Once you start distributing digital content, consumers are going to find a way of doing it themselves. Because of technology, the distributor is now irrelevant. That's not where the value is anymore with digital content, so that's not where the profit will be.