...or at least those people that are patient and willing to do a bit of research and digging to get the most out of their device.
My sister got my brother-in-law a Vox for Xmas. He was not able to set it up properly right out of the box, so he turned it off and let it charge. When I got to their place, I helped him get the updates downloaded and set-up some software for him. There were a few glitchy things that happened while I was there that I helped to fix (would not turn on after sleep - aka 'sleep of death' to the forum regulars - and also had a strange blinking activity on one of the live wallpapers that caused some panicking). I bought him a really cheap magazine subscription on Zinio and showed him how to download books from the library, etc.
But...once I left, he just couldn't deal with the issues (freeze-ups, server not being available, navigation/touch screen issues, non-responsiveness, not being able to find the right apps to download...basically the usual complaints you see on this board).
It's kind of funny seeing someone you know personally go through all these types of things. Most of my friends do not frequent any sort of forums to get answers (they just want to bash it on the wall or return it), nor do they take the time to call tech support. I find that curious (since it's the opposite of me!), but it leads me to believe that Kobo products are just not well-suited to the average or less tech-saavy user - esp. the Vox, with all of it's complexities associated with an already-glitchy Android operating system.
I offered my tech-support services to my BIL, but he opted to return his Vox to Future Shop - and he said that the staff there said a TON of them were already returned for similar reasons he presented. Not good for Kobo...
Having said all that, I LOVE my Vox so much (as well as my WiFi Kobos), but I am a pretty resourceful person and don't mind digging to resolve problems. It's really just custom-made for what I need, so it's worth the extra research. I've leared a lot about Android, as well, in the process.
I really want to recommend Kobo products to my friends, but I feel like I can't!