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Interesting responses. I guess that the goalposts have moved from "9.99 is the natural price for an ebook because Amazon says so."
The market-clearing price of any good is going based to be based on the demand for the ebook, so time of the release and who the author is going to determine what the price of an ebook is. Size also matters ( the bigger the ebook and the more work that goes into it, the pricier it will be).
I remember some folks were shocked when Ken Follet's " Fall of Eagles" came out at $19.99 and folks confidently predicted that "no one" would buy it at that price. Well, some folks did buy it because it shot to the top of the best seller lists and stayed there a while .
"The Greater Journey" by David McCullough was another huge bestseller at 19.99. And the bestselling nonfiction book of last year was probably " Unbroken" , which was 12.99 or better all year long and has only recently slipped to #12 on Amazon's ranking.
Based on this, its pretty clear that , whatever the forum might think, the general public can and will pay more for "premium" authors. Assured writing quality still matters above all.
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