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I dunno - it seems to me very likely that M-Edge has reported very selectively in an attempt to bias people with no law or corporate experience. And it will always get some people. But... I cannot envision Amazon giving M-Edge an exclusive. Or guaranteeing them prime placement in perpetuity or even for three years. And there is always an escape clause allowing, with a few conditions, for either partner to exit.
If we do assume Amazon has competent lawyers drafting their agreements, then the contract neither guaranteed M-Edge anything like a monopoly or permanent prime placement, nor did it lack an escape/severability clause. In which case, legally, M-Edge is screwed.
Their complaint backs this up. They aren't accusing Amazon of breaching the terms really, but rather of bullying. And it is precisely like a drug addict being upset that the sample hits were free and now they cost a lot. M-Edge got addicted to Amazon-sized revenue, and now is upset that they must either surrender an increasing percentage of the large pie or go back to a teeny tiny pie of their own.
Poor babies. But I don't see Amazon as being in the wrong here. Not particularly nice, but not illegal or even unethical.
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