I have had the reverse working for a while now (live in UK, use Entropay to buy from Amazon/Sony/Books on Board in USA) but the need to use it has diminished significantly now that UK ebookstores have bolstered their catalogues. It was very fiddly to get working and I was never able to get Barnes and Noble to work, even with a $50 gift card that I purchased in Williamsburg when I was there on holiday. I do think that it might have got more tricky since I attempted it as some of the more obvious loopholes have been closed.
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