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actually someone called ereader sony's proprietary format... go figure!
anyway, after seeing how many sites both offer free ebooks in mobi format and sell all sorts of books in mobi format, i'm pretty darned impressed with mobipocket. i downloaded it on my pc to see it at work, and the reader is very intuitive and easy to use. on the other hand, if amazon keeps getting more and more books and publishers, kindle may well be - as someone said - the ipod of ebook readers.
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