Thread: Kindle price drop at Amazon, $359.00 free shipping
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Old 05-27-2008, 05:32 PM   #39
Walk Broad
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Quote:
Originally Posted by pilotbob View Post
Isn't Amazon about the long tail?

BOb
If you mean long tail in terms of a long term sales of the device, I'm sure that is their goal.

But, the marketing says they've identified their customers as those who want to read the e-version of the latest best seller and they'll get around to everyone else when they get around to them.

They've done their marketing research and I would bet the vast majority of people who buy books from Amazon are people who read fiction and are looking for the next "good read."

Jeff Bezo has been very explicit about creating the Kindle to appeal to that market/demographic first and foremost since they are probably his biggest customers.
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