I love, love, LOVE using Comixology on my Kobo. I've switched my floppy reading from physical to digital and, if anything, its directed view option has enhanced my appreciation on the formalism and structuralism of mainstream comics. (Um, without getting too nerdy.)
Also used it to free-preview a variety of comics and, when I like them, I go out and purchase the trades.
It's also assuaged my guilt--I buy 'normal' comics and then re-purchase them as trades later. Was running out of space for things I'd never need to re-read, and I hated tossing them in the recycling box.
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