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Originally Posted by Ralph Sir Edward
Would or should? Would - probably not. Should? Absolutely. If you don't pay attention to the low end of any market, somebody else will. Ask Procter and Gamble (or Unilever) why they support the informal market in the developing world. Because if they don't somebody else will take it over, build their own brands and become ferocious competitions over time. Capitalism isn't genteel...
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Yeah, but P&G doesn't offer those prices where they can compete with their First World prices. And publishers may just give up on the $2.99 market because they can't make any money there.
Notwithstanding the various statements in this thread that suggest that publishers are losing money, they seem to be doing quite well despite agency pricing.
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But to a culture of being secure behind artificial legal protections for centuries, such a worldview is not assimable...
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All legal protections are artificial. The only natural protection is using a weapon.