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emillaich, publishers do have one advantage--a huge pool of content.
Whether they use that content wisely is critical for their survival. Right now several of the big publishers are working on their own ebook stores. They may be able to make money with their own libraries (Prime lending library model). If they can sucker enough authors into long-term contracts--er, trade on the dying vestiges of their legitimacy--they may be able to cash in with adaptability, lean functioning, and jumping from Negative 1 to 3 on the Big Digital Scoreboard. Then they can cash in on sponsorships and advertising with their strength of sheer numbers.
Unfortunately for them, everything they do is a faint echo of Amazon, so how can they ever hope to catch up? The average indie author is already light-years ahead of the average publishing company.
I have no emotional investment in the survival of publishers. It's not like there won't still be books.
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