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I guess I can see two sides to this. As consumers, we have been very good at pushing down what is thought of as being acceptable prices for eINK devices. Kobo has been very good at making discounts happen for non-agency books. It makes sense to me that if Kobo is going to stay in business, selling devices at lower and lower prices, and books that are often discounted, then they have to maximize the opportunities to have people who own their devices buy their books.
I don't buy books on device, so I don't want to shop there. Having shortlist as a carousel choice makes the selling on-device focus acceptable to me. I fully expect that over time, that Kobo will put other features into the carousel. For example, I'd like to see downloads of newspapers/magazine I subscribe to magically appear in the carousel. The current firmware update may be firmware version 1.9.16, but it is carousel version 1.0 and recommendations engine 1.0 as well.
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