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Therre was a book published years ago by Dean Koontz called "How to Write Best Selling Fiction" (Writers' Digest Books, 1982) which deals with the pros and cons of almost every aspect of writing novels, including where to start. As I remember, one chapter is headed "Don't start at the beginning".
While you would not necessarily agree with everything he says, the virtue of the book is that he explains the issues when he raises them, rather than just saying "Do this."
He stresses the importance of grabbing the reader's attention in the opening paragraph. (Wasn't it Mickey Spillane who said, The first page sells this book. The last page sells my next book.")
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