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Kobo want to make it easier for folks to purchase material, and to find NEW material that might appeal to them DIRECTLY from their eBook reader.
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Fair enough, now let me turn it off when I want. I don't use the wi-fi on my reader and don't want to see the advertising on my home page.
If I'd like to see what's recommended for me, I'll turn the feature back on.
I'm already receiving e-mails from Kobo with their Recommended for Me theme. Now it's also on my desktop application. OK fine, but not on my reader. I would like the option to turn it off.
What's next - perhaps the bottom third of every page in a book can have a little section recommending books for me.
ltr