MobileRead Forums - View Single Post - Good News About Old Media: How The Atlantic Went Digital

wizwor · 12-23-2011, 08:08 PM

It's certainly not mainstream. Circulation is less than a half million. They claim...

Average HHI: $118,038
HHI $250,000+: 12%
College grad +: 87%
Post-graduate degree: 45%

A lot of ipad owners in that demo. Not hard to imagine these people ponying up print fees for an e-offering. Probably not even read by most

The test for Big Media is broad distribution publications. Frankly, I think they are going away. They combine wires with local news and their own OpEd. It's too easy to get the wire stories from a free provider, local papers/bloggers are already covering the local stories better, and people are relying on bloggers for OpEd. The NYT is the barometer. Their readership has dropped to less than 1,000,000 for the first time since the 80s, they are selling off all the regional papers they invested in, and no one is paying for their electronic offering.

This ins't a bad thing. I see the future as ad supported aggregators of a broad sampling of special interest publishers, local news, and commentary. You don't need a building in NYC or Chicago to do that.

12-23-2011, 08:08 PM	#5
wizwor Wizard Posts: 1,068 Karma: 23867385 Join Date: Nov 2011 Device: kindle, fire	It's certainly not mainstream. Circulation is less than a half million. They claim... Average HHI: $118,038 HHI $250,000+: 12% College grad +: 87% Post-graduate degree: 45% A lot of ipad owners in that demo. Not hard to imagine these people ponying up print fees for an e-offering. Probably not even read by most The test for Big Media is broad distribution publications. Frankly, I think they are going away. They combine wires with local news and their own OpEd. It's too easy to get the wire stories from a free provider, local papers/bloggers are already covering the local stories better, and people are relying on bloggers for OpEd. The NYT is the barometer. Their readership has dropped to less than 1,000,000 for the first time since the 80s, they are selling off all the regional papers they invested in, and no one is paying for their electronic offering. This ins't a bad thing. I see the future as ad supported aggregators of a broad sampling of special interest publishers, local news, and commentary. You don't need a building in NYC or Chicago to do that.