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I find the timing of the program most interesting. All of the major ebook players in the United States expect multimillion device sales for the holiday season. If past years are any indicator, Christmas Day may well be the biggest shopping day of the year, certainly for ebooks. Yet 61,400 titles won't be available to all those people who received a Nook, Sony, Kobo, or other non-Amazon device as a holiday gift. Seems to me that is not a "grand experiment" but a devious way to limit the market, especially outside the United States.
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