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What's interesting there, ST, is to compare Amazon UK's Kindle book prices with paperback prices. Now, of course, the Kindle book price is generally set by the publisher, while Amazon are free to discount the paperback. What you find in nearly all cases, though, is that the publisher has discounted the eBook to just - normally a penny or so - below what Amazon have set as the paperback price. Clearly the publishers are taking Amazon's paperback prices as the cue for what people are willing to pay, and are setting eBook prices just a little lower.
I don't know if you see the same pattern of behavior in the US with Amazon and the agency publishers?
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