I see this in music as well. Sometimes a CD at Best Buy or Target is less expensive than the same album from iTunes. However, factoring in gas to get to the store can sometimes make up for that dollar or two.
I noticed the Game of Thrones paperbacks at Target for less than what I paid for them in ebook format ($6.99 vs $8.99). But I'm done with paper books after my last move. From now on I'll buy the ebook version, even if it does cost a couple dollars more.
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