Most likely because they have it in all their commercials and use it to show off the "coverflow" feature for those that want to compare it to an iPad/iPod from Apple to say "yes ours does coverflow too", in a way....
for AZ its a "selling point" until the user finds out how annoying it is
Quote:
Originally Posted by jswinden
Big woop that it allows us to delete items from the carousel when the damn Carousel still takes up half the screen in portrait view and most of the screen in landscape view. I want that damn Carousel gone. I'm not sure why Amazon refuses to allow us the option to make it disappear. 
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