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Looks that way. As long as ebooks remain a small niche product that really doesn't affect the bottom line either way, they won't see any reason to lower prices on them to remain competitive.
It'll happen eventually, but I don't think we'll see the explosion in interest and low rates like we saw with MP3's. Sad fact is, most people don't read. If the majority of the mainstream public don't read cheap paperbacks on a regular basis, they certainly won't pay for an ereader even if the cost came way down.
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