Quote:
Originally Posted by Namekuseijin
BTW, the thing I don't get with cable TV: why am I getting ads when I already paid for the product? Ads pay open TV, but supposedly I'm paying for cable TV to get it rid of ads and yet...
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Nope: You pay cable for a clean access to hundreds of channels. The TV shows themselves are paid for with ads... and some of the ads you see go to subsidizing the cable service, (supposedly) lowering your cable bill.
Just like with ebooks, cable service appears to the consumer a bit differently than it appears to the provider. It's those differences in perception that drive most of the argument and angst between supplier and customer. The more both sides understand the other, therefore, the easier it will be to come to a satisfactory medium.
Publishers have historically hidden their inner workings from the public, and this is now turning around to bite them in the digital era. They have a lot of damage control to do, if they want to find that happy medium with their customers.