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I think about this whenever I see an author appearing on, say, Oprah or The Daily Show or Leno, to promote a book that hasn't been out long enough to be a best-seller. But thanks to their appearance on TV, it probably will. And I think: The only difference between them and myself is a publisher or agent that has access to those TV shows and get their authors that exposure. If I called The Daily Show and tried to wrangle an appearance, I'd be put on eternal Hold.
Louis CK? The Daily Show's probably calling him.
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